For advertising to a captive audience, one of the more defined venues that can target particular demographics is a fitness center. For a large segment of the population, a healthy lifestyle has become one of their foremost goals. In staying healthy, potential customers come from all walks of life, but can be quantified for best market penetration for your advertising.
According to Simmons Market Research , fourteen percent (14%) of health club members earn more than $75,000 a year, and our fitness center advertisers benefit from even better percentages in our local market of Lake Charles, Louisiana. People over the age of 50 are realizing the benefits of fitness clubs, as gyms implement programs for active seniors, with over seventeen percent (17%) of gym-goers being age 55 and over. Or course, for reaching the 18 – 49 age group, our advertisers realize a great deal of success.
Another huge benefit of advertising in fitness centers is that the audience is captive for longer periods of time. Like our other venues, advertising to a captive audience can help you to reap the benefits of lasting and repeated impressions. With your potential customers engaging in repetitive activities like running on a treadmill or riding a stationary bicycle, their eyes are drawn to the striking full motion video advertisements provided on our screens.
By associating your product or service with the healthy lifestyle, an advertiser connects with people who actively pursue self-improvement, a proactive mindset that can greatly influence other potential customers. Not only is advertising in a prominent fitness center attractive, on average, your viewers visit the gym two to three times a week, giving them multiple impressions to help solidify the message your advertising promotes.
Here is a Google Map to help you locate our Fitness Center Advertising Venues.